Exploring the P&G R&D Center Keeping pace with the times Refreshing the consumer experience
On March 24th, the third “P&G House” event with the theme of “Understanding the Future of Connected Living” was held in Beijing. This year, the “P&G House” was held for the first time at the P&G ...
On March 24th, the third “P&G House” event with the theme of “Understanding the Future of Connected Living” was held in Beijing. This year, the “P&G House” was held for the first time at the P&G Beijing R&D Center to explore the birth of P&G products from scratch in the form of important research and development sites such as consumer learning centers, pilot factories and clinical laboratories. P&G's many senior experts and R&D staff used lively and interesting explanations and demonstrations to showcase P&G's centuries-old consumer knowledge and industry-leading technical facilities and scientific means. “Procter & Gamble has always said that consumer-centered, this is not an empty talk, but goes deep into every aspect of the company.” Dr. Liu Yiqian, Chairman of Beijing Procter & Gamble Technology Co., Ltd. said in his speech, “In the change of thousands In the era, P&G always keeps pace with consumers, even faster than them, and through the most familiar platforms and methods of consumers, constantly fulfilling the promise of living close to life and beautifying life.” For 179 years, P&G only focused on one piece. The thing is to tap the most essential needs of consumers and to create innovative products that meet the needs of consumers with a refined attitude. The P&G Beijing R&D Center has a pilot plant that produces small batches of products for consumer testing to quickly get feedback from consumers. These nuanced consumer insights are truly integrated into P&G products. Ms. Liu Ying, senior research and development manager of P&G's leading women's care brand, Shu Shubao, said: “Many people think that the technology in Europe and America is more advanced and the products are better, but the soft material of Asian sanitary napkins is the best. Because we It is found that Asian women are more sensitive and have higher requirements for the tactile experience of sanitary napkins. Therefore, the Shushubao ultra-clean cotton series uses air cotton developed by Japan in particular, and uses air spiral fiber, which is soft and breathable.” Now China is facing economic transformation. And the general trend of consumption upgrades, this also brings new opportunities for P&G. Long-term in-depth consumer research and accumulation have enabled P&G to have a keen insight into the future direction of demand, to meet and lead consumers' ever-increasing consumer demand with a higher quality, more innovative and personalized product portfolio. As the inventor of the world's first diaper, P&G's flagship brand for infant care, Pampers, once again brought technological innovations – magic diapers using advanced German 3D printing technology. Ms. Wang Haihua, Director of R&D Director of P&G Asia Baby Care Products, poured 225 ml of water equivalent to one night's urine in Pampers' magic diapers. The three magical channels in 3D print perfectly drained, and the water was quickly removed in just 10 seconds. Absorbed, and the surface feels dry, no reverse osmosis after several presses. In the era of "Internet +", consumers' habits and consumption behaviors are increasingly shifting to the Internet. P&G is also changing from generation to generation and consumer changes. It is more creative through digital platforms and technologies. Brand building and optimized channel strategies enhance the consumer experience. The development of e-commerce has also broken the geographical limitations. More and more consumers are turning their attention to the broader global market when choosing products. During the 2015 Double 11 period, P&G's first overseas flagship store in China officially settled in Tmall. In February 2016, another group of P&G's overseas quality products came to China through the convenient way of cross-border e-commerce. Bounty kitchen paper with excellent water absorption and toughness can even be used as a “fruit bowl” for washing and washing. It is filled with fresh fruit and rinsed directly under running water. It is with the consumer-centered purpose and the craftsmanship spirit of excellence that P&G has been step by step from 179 years ago to today. In the future, P&G will continue to penetrate the hearts of consumers, be keen on the trend of demand, and make consumers' lives in the Internet era better through continuous innovation and upgrade of products and services.