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Canton Fair: Medical Device Exports Play "Innovative Brand"
专栏:Industry News
发布日期:2016-01-12
阅读量:2583
作者:佚名
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  [China Pharmaceutical Network Industry News] As an important part of the medical and health industry, the development of the medical device industry in recent years has attracted much attention. At ...
  [China Pharmaceutical Network Industry News] As an important part of the medical and health industry, the development of the medical device industry in recent years has attracted much attention. At the third session of the 118th Canton Fair, Meng Dongping, vice president of the China Chamber of Commerce for Import and Export of Medicines and Health Products, told the International Business Daily that since the beginning of this year, China’s medical device products have maintained a stable import and export momentum, but low-cost competition still remains. It is a big problem in the export of such products.

      According to data from the China Chamber of Commerce for Import and Export of Medicines and Health Products, from January to September this year, the total import and export of medical equipment in China was US$28.29 billion, an increase of 8% year-on-year. Among them, the export value was 15.56 billion US dollars, an increase of 7%; the import value was 12.73 billion US dollars, an increase of 9.2%. The export volume of cavities and materials increased by 12.3% year-on-year, which was a larger product. The price dropped by 30% in the same period, while the prices of other products such as low-end disposable consumables, medical accessories and health care products also declined. .

       Ms. Li, a sales manager of a medical device for wheelchairs and other medical devices in Foshan City, Guangdong Province, complained to the International Business Daily reporter at the show that the small amount of orders this year made them disappointed. “Our company is mainly engaged in the production of various wheelchairs. Although every year, the details are designed to change, but at first glance it is difficult to find out where the innovations are.” Miss Li said, “The wheelchair is very difficult to innovate. More embodies the characteristics of labor-intensive products.

       Unlike devices that help patients recover from rehabilitation or for medical diagnosis, wheelchairs generally provide convenience for the movement of patients or patients with inconvenient legs and legs. It has a single function and low added value. We have also considered increasing the cost of materials used in the selection of materials, but after market research, we found that consumers and buyers will be unacceptable after the increase in costs leads to higher prices. Therefore, sometimes it is a helpless move to pull a business through "low price competition." ”

       However, at the exhibition, some business leaders told the International Business Daily that their export status in recent years was not bad. Li Jin, Marketing Director of Guangdong Sopho Electronics Industry Co., Ltd. is one of them. According to Li Jin, his company has been focusing on how to innovate since 2013. In other words, it is “innovation is the theme of our enterprise development”. “The first is the change in policy. In the past, our company only focused on production, but now it is putting more energy into market planning and product design while ensuring product quality and normal operation of the production plant.”

       Li Jin said: "Secondly, we must introduce new products and clearly tell consumers where our products are new and what benefits this innovation will bring. In order to achieve such results, we have been doing rigorously. Market research, observe the changes and characteristics of people's views on the consumption of medical device products in each period. It can be said that most of our innovations are based on the effectiveness of consumers' innovation and focus on ensuring the balance of product cost performance. Enterprises can still maintain product export growth under the pressure of export pressure."

      Finally, Li Jin also suggested that peers must grasp the audience of the product when launching new products. He pointed to a massage chair and told reporters: "This massage chair is specially designed for white-collar workers. While ensuring its functional standards, we are also innovating in appearance, adding the characteristics of the lounge chair. Its appearance looks very fashionable and can visually stimulate consumers' desire to buy. For example, we also fully consider the preferences and usage habits of consumers in different countries. This is both a respect for consumers and a reflection of our company. The meticulousness can increase the consumer's trust and affection for the product brand and help to establish a good brand image." (Source: International Business Daily)

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