How does a medical e-commerce guarantee the user experience in logistics?
[China Pharmaceutical Network Market Analysis] Double eleven has passed, but are you still not receiving the package? After the sales volume is finished, how to ensure the user experience in the f...
[China Pharmaceutical Network Market Analysis] Double eleven has passed, but are you still not receiving the package? After the sales volume is finished, how to ensure the user experience in the follow-up logistics has become a big test for medical e-commerce.
How does a medical e-commerce guarantee the user experience in logistics?
How to solve the pain points of pharmaceutical logistics
After a huge amount of sales, how to quickly send online shopping drugs to consumers, test the distribution capacity of pharmaceutical e-commerce. In this regard, pharmaceutical e-commerce companies have also made preparations.
As the first company in China to get the B2C logistics license for pharmaceuticals, Qi Lekang officially established a research and development center in Beijing in 2015. Currently, it has built its own warehouse logistics bases in Guangzhou, Beijing, Shanghai, Hubei, Sichuan and other areas and plans to gradually deploy national logistics. The internet. “Guangzhou is currently doing the best, and its own logistics has been fully covered.” Shi Zhenyang, chairman of Qilekang, said, “With five years of experience, logistics can certainly be handled in an orderly manner.” It is reported that the double 11 logistics The challenge is: Taobao Mall stipulates that orders from Guangzhou, Shanghai, Beijing, Shenzhen, Hangzhou and other places must be sent within 48 hours. Other regions must be sent within 7 days. Tens of thousands of orders must be issued within 2 days. Software and hardware must be equipped. The solution for Qi Lekang is to screen the orders and sort out the orders in Jiangsu, Zhejiang, Shanghai, Guangdong and Beijing according to the order of the order, and arrange the priority delivery. On the 12th, the number of delivery personnel was increased. In order to prevent the wrong order from being sent, the check order personnel were also added.
In order to cope with the "double 11" logistics peak, Kang Ai has upgraded the logistics system, including information systems and operating systems, and the processing speed of order information has been doubled. The efficiency of all aspects of packing, distribution and distribution of picking and parcels has been greatly improved. Before “Double 11”, Kang Aiduo also held the first “Kangai Multi Cup” logistics skill competition in 2015, simulating the “Double 11” battle site, and organizing the logistics team to conduct professional theory and skill practical ability competition. The person in charge of Kang Aiduo said that some of the orders for the "Double 11" early morning had already been signed in the "Double 11" afternoon, and as of the 12th, most of the orders on the "Double 11" day had been released.
However, even if the "Double 11" can be shipped quickly, logistics is still a "pain point" for pharmaceutical e-commerce. The insiders pointed out that there are two difficulties in the distribution of pharmaceutical e-commerce. One is timeliness. Unlike ordinary Internet products, there is a certain amount of time for drug online shopping. The second is security. Even if online prescription drugs are not banned, some OTCs. Drugs or medical devices are also more demanding for logistics because they are afraid of moisture or fragility. It is reported that according to relevant national regulations, the logistics distribution of pharmacies and hospital terminals must meet certain qualifications, but it is not stipulated that such qualifications should be met in the face of individual distribution. It is only required that the warehouses should meet the GSP standards. Therefore, third party logistics is entrusted. Become the choice of many medical e-commerce. At present, most of the pharmaceutical e-commerce platforms adopt the traditional package delivery method, and from a professional point of view, most logistics companies do not have the qualification to distribute drugs. Whether the medicine can be safely arrived during the transportation process has caused many consumers to have doubts.
Some insiders believe that to develop a medical e-commerce B2C business, it is best to cooperate with a physical pharmacy to build a distribution network. Qiu Rongfen, deputy general manager of Kang Ai Duo, also revealed that “in the near future, we are also preparing to provide drug delivery services in the Guangzhou area. In the O2O direction, we plan to extend more offline pharmacies in the future to achieve more efficient offline. Drug delivery service."
However, the logistics of pharmaceutical e-commerce is clearly a sensitive topic. The Nanfang Daily reporter interviewed a number of medical e-commerce companies, and the other side did not want to talk about it in detail. There are also people in the industry who believe that the "double 11" is an example. Most of the hot-selling products sold by the pharmaceutical e-commerce network are health care products, OTC medicines, contact lenses and other items. Unlike prescription drugs such as injections, the requirements for logistics are so high. There is no quality safety issue.
Focus on mobile phone entrance layout, big health industry
This year is already the seventh "Double 11". After seven years of development, the "Double 11" promotion festival is no longer from consumers' perceptions, from merchants' preferential efforts and Internet marketing. Compared. Qiu Rongfen, deputy general manager of Kang Ai Duo, said that this year can be counted as Kang Aiduo, Tmall, JD.com and other third-party platform flagship stores, as well as Kang Ai Duo Pharmacy APP, WAP website and Kang Ai Weicuo Mall. In the first year, “We will plan the marketing activities and brand building of all major platforms, and combine the advantages of each platform with the characteristics of users' purchasing behaviors to develop a personalized marketing strategy, which truly achieves the overall strategy and advantages. Complementary, each broken effect."
Shi Zhenyang, chairman of Qilekang, believes that compared with previous years, the flow of the entire Tmall has increased this year, and the unit price has also increased. The gradual development of consumer online shopping habits is conducive to the future development of pharmaceutical e-commerce.
Sales data is not the end result of pharmaceutical e-commerce. In addition to continuing to lay out the pharmaceutical industry chain, pharmaceutical e-commerce companies have also extended their reach to the big health industry.
Shi Zhenyang, Chairman of Qilekang, said that in addition to continuing to work hard to improve the third-party platform for medical e-commerce and the construction of its own platform, Qi Lekang will adhere to the established “Great Health” strategic plan, starting with mobile applications and starting around APP. "Big Health Management Platform", in the overall layout of the mobile medical market, seeking to switch from vertical e-commerce to platform, through the APP mobile application to cut into the entire industrial chain, and ultimately create a B2B2C "big health" medical ecological chain belonging to Qi Lekang, hope It can provide citizens with the need for experiential consultation, drug purchase, chronic disease management, and self-health management, and thoroughly optimize the whole process of medical services from health management, health prevention, diagnosis, treatment, medical e-commerce to third-party payment. (Source: HC Pharmaceutical Network)